The Role of Email Marketing in Successful Corporate Events

As one of the well-known types of digital marketing, email marketing remains a powerful tool for businesses in reaching out to their target audience. Since businesses rely more on digital tools, there are many other ways to promote corporate events. However, if you want to ensure that youre using every possible way to reach your target audience, dont forget about email marketing.

An effective email marketing requires a catchy subject, detailed content, and an interesting concept. So, even if its just a simple notification for the receivers, you should take some time to plan the email campaigns youre going to send.

But if youre still having doubts about whether its ideal to use email marketing for your corporate events, in this article, well discuss its importance and why you should continue using it for your events.

1. Direct Communication with the Stakeholders

One of the most essential factors about using email marketing is that it allows you to directly communicate with the target audience, clients, partners, and other stakeholders. Meanwhile, in social media posts, your target audience may miss it due to the many other things that pop up online. In addition, there are instances when your target audience may not be on social media during the time or day that you post the content, so the safest option is to post on social media and send an email.

At the same time, if the audience has questions or enquiries, they can directly refer to your email.

2. Personalisation Increases Engagement

Another advantage of email marketing is that you can get to personalise the content, which helps increase engagement. You can categorise the email content based on the specialisation or role of the stakeholders to your event, and from there, you can tweak it for further personalisation.

For instance, the message you send to the sponsors may be different to the message for the other guests. So, the more specific the categories of stakeholders are, the easier it is to personalise each email you send.

Meanwhile, if this is your first time, you may consult with corporate event planners about the effective content for email marketing for events.

3. Cost-Effective Promotion with High Returns

Whether youre looking for other ways to promote your event or dont have the budget for sponsored posts, email marketing can be your budget-friendly option. Since its free and doesnt require a lot of time, its also one of the marketing techniques with high returns.

So, if you want to achieve higher exposure with minimal to no cost, email marketing can be the best option. Of course, since its free, you should make efforts in crafting the content of the email, and make sure you have the right email addresses of the recipients.

4. Measurable Results and Constant Updates

If youre concerned about the real-time feedback about your target audience, many email platforms offer features that allow users to keep track of the number of times the email has been opened, RSVPs, and forwards. Although it may require a small fee to allow you to access the full data about the emails, it can help a lot, especially if you want to know more about them.

In addition, youll be aware if your strategy is working based on the improvement in attendance.

5. Builds Anticipation and Keeps Momentum

Email marketing isnt just about sending a single email to the stakeholders. Its about sending an invite and keeping the momentum. So, when you opt for email marketing, everything should be planned. It should include the timing of each email, content, and keeping your emails interesting.

Aside from the invitation, the following emails should include the speakers, other details and updates about the event, reminders, and last-minute highlights. In addition, dont forget to respond every time someone sends a question or enquiry.

6. Enhances Brand Consistency

Whether its the main invitation or the follow-up emails, ensure that the content aligns with your brand. In doing so, ensure that the tone of the email, design elements, and the timing of the messages show how your brand does things.

In addition, its not just about the emails, but the content across all platforms should be consistent.

7. Encourages Sharing

If your plan is to gather as many attendees as possible, ensure to encourage the recipients to share the emails, and share the details through word-of-mouth. This helps widen the reach of your event details even without doing as much or spending additional money.

Usually, people love sharing content on social media and other platforms if they find it interesting or witty. So, make sure your email marketing is well thought out.

Final Thoughts

Corporate events are constant in every business, so knowing how to utilise every marketing type can significantly boost the number of attendees and the popularity of the event and company. By considering the importance of email marketing, you can have a successful corporate event marketing experience.

ABOUT THE AUTHOR

Aliana Baraquio is a content writer for Pink Caviar Events Sydney, a full-service event management and decorative hire company located in Sydney. When she's not typing out blog posts, you can find her watching anime series or baking cupcakes.