A Guide to the Distribution of Video Press Releases in 2022

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A Guide to Video Press Release Distribution in 2022

Introduction

It's no secret that video opens up a whole new world for press releases. Of course, there are other ways to tell your story in a way that grabs attention – think powerpoint presentations or podcasts. But video provides another option: You can get someone's attention in seconds with a short clip of yourself talking about what you do and why they should care. It may not be as effective as writing long articles, but it will certainly get results!

Before you start writing your video press release, you will need to know what platform you will be using to distribute it.

Before you start writing your video press release template, you will need to know what platform you will be using to distribute it.

A video press release is a short promotional video that shows off your product or service and its benefits in an engaging way. It's designed for sharing on social media networks like Facebook and Twitter. Video press releases can be used for any type of business; however, the most common ones are created by marketing departments and sales teams who want their customers or prospects to see what they have available at their company's location(s).

The purpose behind creating these types of videos is twofold: firstly, they help increase awareness among potential consumers; secondly (and perhaps more importantly), they provide additional information about your brand while also highlighting some key features so users know exactly why they should consider buying something from this particular business instead of someone else's store nearby!

Unless you're uploading your video on a special platform like CNN or Amazon, You will be using YouTube or Vimeo for your video press release distribution.

  • Unless you're uploading your video on a special platform like CNN or Amazon, You will be using YouTube or Vimeo for your video press release distribution.

  • Both platforms are great choices if you want to make your videos in a private space and pay for it.

  • If you don't have enough money to pay for all of the hosting fees needed then I recommend uploading your videos on Vimeo as they allow more control over how they appear, what they look like and where they can be found online by other users around the world!

YouTube has the most popular channels and gets the most viewership.

YouTube is the most popular video platform and the largest search engine in the world. It has over two billion users who can be found watching videos every day. In fact, Google owns YouTube and it’s used by many people across the globe as their go-to website to watch content online.

The fact that YouTube gets so much viewership means that if you want your video press release structure to reach as many people as possible, then it should be distributed on this platform first before any other one (unless you have a specific reason for wanting it elsewhere). And if your company has an audience of its own loyal fans who like watching videos from their favorite stars or celebrities? Then why not give them something more exciting than just another boring business presentation?

There are several reasons why we recommend using YouTube for distribution:

  • Easy access via desktop browser: You don't need special software installed on your computer—just click away! This makes it easy for anyone with basic tech skills who doesn't have time to learn complicated software programs such as Adobe Premiere Pro CC (or whatever else may seem necessary at first glance).

Vimeo is a great choice if you want to make your videos in a private space and pay for it.

Vimeo is a great choice if you want to make your videos in a private space and pay for it.

Vimeo is a video sharing platform, which means that you can upload and share videos from your computer or mobile device to their site. This makes it easy for people who are interested in watching your content. You can also create custom landing pages for each video with information about what it's about, how long it is (or will be), and where the clip was filmed.

If you're looking for ways to promote yourself or an organization through social media channels like Facebook, Instagram, Twitter and more—and don't want anyone else seeing what's being said—then vimeo may be right up your alley!

Upload your video to YouTube and Vimeo.

Upload your video to both platforms. Make sure you upload the same video on each channel, and add links to both channels in the description box. The link should go directly to your channel page, not just the video page, as this will help ensure that people find you consistently when they search for similar content (and also helps Google rank better).

If you're using an SEO tool like Ahrefs or SEMRush, add keywords related to your press release so that search engines can find it more easily when someone searches "video news release distribution" or "video announcement".

If you have a paid account on Vimeo, you can choose to have password protection on your videos which you can't do with YouTube.

If you have a paid account on Vimeo, you can choose to have password protection on your videos which you can't do with YouTube.

Vimeo is a great choice if you want to make your videos in a private space and it has more features than YouTube. The only downside is that it's a little more expensive than YouTube but the features are worth it!

Afteruploading the video, add your channel links in the description box of each channel.

After uploading the video, add your channel links in the description box of each channel. Make sure that both description boxes link back to each other's channels so people know where else they can watch it. You also want to make sure that your bio and tags are accurate for each video, so make sure you've updated them before uploading any new content on YouTube or Facebook.

Make sure that both description boxes link back to each other's channels so people know where else they can watch the video.

  • Make sure that both description boxes link back to each other's channels so people know where else they can watch the video

  • A good description should be clear and easy to read. It should be in a place where people are likely to look for it, such as at the top of your page or on another page within your website. A long description may work if you're using an old-fashioned news release format, but it won't work well with modern videos!

Write an engaging description for both channels that explains what is going on in the video and why someone should watch it.

The description of your video press release distribution should be as engaging and informative as possible. It should also include links to all of the social media channels you use, so that viewers can easily find more information about you.

You want to make sure that any links in your video are relevant and go directly to what they're supposed to be leading viewers to. If someone clicks on a link, they'll arrive at another page where there's another opportunity for them to learn more about what it is that made them interested in following you in the first place—and then hopefully become an active follower!

Try to keep the text short and sweet because most people won't read long descriptions thoroughly.

One thing that you should always keep in mind is the length of your text. Most people won't read long descriptions thoroughly and they may just skip over them if they're too long. The best way to make sure that viewers watch your video is by keeping the description short and sweet, so that it's not boring or difficult to understand.

There are many ways to optimize this process: use keywords like “video press release” or “video marketing”; make sure there's enough action (such as text) on each slide; include links back to other websites where people can find more information about what you offer; etcetera...

Conclusion

Video press releases are a great way to get your message out there and get it seen by people who may not have heard of you before. With so much competition in the market now, having a video press release is more important than ever before because people are more likely to click on them if they're interesting or useful. If you want more tips on how best to create effective videos for your business then check out this guide we wrote which covers everything from choosing an appropriate topic for your video, writing catchy titles and descriptions for each channel where it will be uploaded onto so that viewers can find them easily if they aren't already watching someone else's channel who does work similar enough with yours!


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