Last year, Best Buy ran its Black Friday in July sale as direct Prime Day competition. But with Prime Day being in June in 2026, Best Buy couldn't exactly call its competition sale Black Friday in July (the retailer went with Tech Fest instead). But that just means we get two major Best Buy sales this summer — just one month after Tech Fest slash Prime Day, Best Buy's Black Friday in July sale event is bringing even more heat.
The sale is live now through Sunday, July 26. Best Buy is likely to drop new doorbusters more than once, so be sure to check back over the next few days. Black Friday in July deals span all of the categories you expect from a Best Buy sale: TVs, iPads and MacBooks, unlocked phones, smartwatches and fitness trackers, you know. In true Black Friday fashion, there's a whole landing page dedicated to deals that are 50% or more off — actually, way more than one page, considering more than 8,000 items are half off. If you're not trying to make any big purchases, this section is still a great spot to stock up on necessities like AirTags, charging cords and portable chargers, screen protectors, or phone cases.
The concept of a Black Friday sale in July has become a staple of modern retail. It originally started as a counter-programming tactic by retailers like Best Buy and Amazon to capture consumer spending during the summer lull. Amazon's Prime Day, first introduced in 2015, popularized the idea of a midsummer shopping event, and competitors quickly followed suit. Best Buy's version, often branded as Black Friday in July or Tech Fest, mirrors the deep discounts and limited-time doorbuster deals typically seen in November. For consumers, this means an opportunity to score significant savings on electronics and home goods without waiting until the holiday season.
This year's sale comes at a time when the retail landscape is shifting rapidly. With supply chain constraints easing and inflation moderating, retailers are more aggressively discounting to move inventory. Best Buy has been particularly proactive, leveraging its partnerships with top brands like Apple, Samsung, LG, and Sony to offer exclusive deals. The Black Friday in July sale is not just about price cuts; it also includes bundle offers, trade-in credits, and special financing options, making high-ticket items more accessible.
Among the most compelling deals are those in the television category. TVs are perennial bestsellers during Black Friday events, and this sale is no exception. The TCL 65-inch A3G Designer Series QLED 4K Art TV with Flush Wall Mount is slashed to $599.99 from $1,199.99 — a 50% discount that includes the wall mount. This model is part of TCL's Designer Series, which focuses on aesthetic appeal with a slim profile and customizable bezels. It delivers solid 4K HDR performance with QLED color technology, making it a strong contender for living rooms or bedrooms. For those seeking a larger screen, the LG 77-inch B5 OLED 4K TV drops from $2,999.99 to $1,399.99, a saving of $1,600. LG's OLED panels are renowned for perfect blacks and vibrant colors, and the B5 series offers advanced processing and smart features. At this price, it competes directly with mid-range LCD sets, offering premium picture quality at a fraction of its launch cost.
Laptops and Chromebooks are also heavily discounted. The Lenovo IdeaPad Slim 3 Chromebook 14 (MediaTek Kompanio 540, 4GB Memory, 64GB eMMC) is available for $199, down from $419. This is an ideal device for students or casual users who need a reliable machine for browsing, streaming, and document editing. While the 4GB RAM may limit multitasking, the Chromebook's lightweight Chrome OS ensures smooth performance for cloud-based tasks. Another standout is the HP Chromebook 14 (Intel Celeron N4500, 4GB Memory, 64GB eMMC) at just $159, a $240 saving. HP's build quality is solid, and the 14-inch display offers comfortable viewing. Both deals represent entry-level pricing that makes digital access more affordable.
Audio enthusiasts will find bargains on headphones and earbuds. The JBL Vibe Buds 2 Noise-Cancelling Earbuds are reduced to $29.95 from $64.95, a 54% discount. While not the most premium active noise cancellation, they offer decent sound quality and a comfortable fit for everyday use. For over-ear options, the Sennheiser Accentum Bluetooth Noise-Cancelling Headphones drop to $89.99 from $189.99. Sennheiser's Accentum series is known for balanced audio and effective ANC, rivaling models from Sony and Bose at a lower price point. These headphones are great for commuters or office workers seeking focus without breaking the bank.
Gaming gear sees significant reductions as well. The Razer Wolverine V3 Tournament Edition 8K Wired Gaming Controller is priced at $49.99, $70 off its regular $119.99. This controller features mechanical buttons, customizable paddles, and a 8K polling rate for ultra-low latency, appealing to competitive gamers on Xbox and PC. Another notable deal is the Insignia Essential PC Gaming Chair at $89.99, half off from $179.99. Gaming chairs often command high prices, but this Insignia model offers ergonomic support and adjustable armrests at an accessible cost.
Home tech upgrades include the Blink Outdoor 4 Wireless Smart Security Camera (5-pack) for $104.99, saving $195. Blink cameras are battery-powered and integrate seamlessly with Alexa. The five-pack covers multiple entry points, making it a comprehensive solution for home security. Additionally, the Samsung 3.1 Channel Soundbar with Wireless Subwoofer (HW-B650/ZA) is $199.99, down from $399.99. This soundbar delivers solid audio for movies and music, with a dedicated subwoofer for bass. It's a easy way to improve TV sound without a full home theater system.
The sale also includes a quick-pick section with products like the Hisense 75-inch UR8 RGB Mini LED 4K TV at $1,699.99 (save $800 plus $500 off soundbar), Therabody TheraFace Mask Glo at $299.99 (save $80), Shokz OpenFit 2+ open-ear earbuds at $159.99 (save $40), Apple AirTag 4-pack for $89.99 (save $10), the HP OmniBook 3 14 OLED with Snapdragon X at $499.99 (save $100), and an unlocked Apple iPhone Air 256GB at $839.99 (save $160). These deals represent a mix of popular brands and high-demand items, offering something for every tech enthusiast.
Historically, Best Buy's Black Friday in July has drawn comparisons to Amazon's Prime Day, which in 2026 moved to June. This shift gave Best Buy an opportunity to own July. The retailer has capitalized by offering aggressive pricing and a wide assortment. The 8,000+ items at 50% off or more is a staggering count, reflecting Best Buy's inventory depth. For consumers, the key is to act quickly — doorbusters may sell out, and prices can fluctuate. Signing up for alerts or browsing the dedicated deals page can help capture the best offers.
In summary, Best Buy's Black Friday in July sale delivers substantial savings across multiple categories. The event runs through July 26, with new deals likely added throughout. Whether you're upgrading a TV, buying a laptop for school, or adding smart home devices, the discounts are worth exploring. Given the breadth of products and the magnitude of price cuts, this sale is a compelling reason to shop before the traditional fall and winter sales seasons begin.
Source:Mashable News