Introduction to Cambria Automobiles

Cambria Automobiles is a distinguished motor retail group headquartered in Swindon, United Kingdom, with a strategic focus on premium and luxury automotive brands. Established as a publicly traded company on the AIM market of the London Stock Exchange (ticker: GTS), Cambria Automobiles has carved a reputation for operational excellence, customer satisfaction, and robust financial performance. The group operates a network of dealerships across England and Wales, representing marques such as Aston Martin, Jaguar, Land Rover, Volvo, and more. With annual revenues exceeding £800 million and a workforce of over 2,500 employees, Cambria Automobiles stands as a formidable player in the UK automotive retail sector. The company’s commitment to innovation, transparency, and ethical business practices makes it a trusted partner for both manufacturers and customers. Cambria Automobiles consistently ranks among the top automotive retailers in the UK, praised for its focus on digital transformation, customer experience, and employee development. This profile explores the company’s history, strategy, culture, and the specific career opportunity for a Senior Sales Executive – a role pivotal to sustaining the group’s growth trajectory.

Company History and Business Evolution

Cambria Automobiles was founded in 2006 by a team of experienced automotive professionals who identified a gap in the market for a customer-centric, multi-franchise dealership group. The initial operations focused on acquiring underperforming dealerships and revitalizing them through improved management, investment in facilities, and a strong emphasis on staff training. In 2007, Cambria Automobiles made its first major acquisition – the Swindon-based Volvo and Land Rover dealerships – setting the stage for rapid expansion. Over the next decade, the company grew organically and through strategic acquisitions, adding franchises such as Aston Martin, Jaguar, McLaren, and Ferrari to its portfolio. A pivotal moment came in 2012 when Cambria Automobiles entered the premium luxury segment by acquiring a multi-franchise dealership in London. By 2015, the group had expanded to 20 dealerships, and by 2020, it operated over 40 locations across the UK. The company weathered the 2008 financial crisis and the COVID-19 pandemic by emphasizing cost control, online retail capabilities, and a flexible business model. Cambria Automobiles was listed on the AIM in 2016, raising capital for further expansion and technology investments. Today, the group continues to evolve, embracing electric vehicle (EV) infrastructure, subscription services, and data analytics to optimize operations. The company’s history is marked by a clear vision: to become the UK’s preferred automotive retail partner by delivering unrivalled customer experiences and operational excellence.

Cambria Automobiles at a Glance

Headquarters: Swindon, Wiltshire, United Kingdom
Founded: 2006
CEO: Mark Lavery (as of 2024)
Revenue: £850 million (2023)
Number of Employees: 2,800+
Stock Exchange: AIM (LSE) – Ticker: GTS
Industry: Automotive Retail / Motor Dealerships
Franchise Brands: Aston Martin, Jaguar, Land Rover, Volvo, McLaren, Ferrari, Maserati, Honda, Ford
Number of Dealerships: 45+ across England and Wales
Key Markets: Premium and luxury vehicle sales, aftersales, parts, service, vehicle finance
Customers Served: Over 100,000 annually
Digital Presence: Active on LinkedIn, Twitter, Facebook, Instagram, YouTube
Awards: Motor Trader Top 50, AM Awards, British Vehicle Rental and Leasing Association (BVRLA) accreditation
Sustainability Goals: Net-zero carbon by 2030, EV charging infrastructure at all sites
Innovation: Online vehicle configurator, virtual showrooms, customer portal
Social Responsibility: Charity partnerships with Macmillan Cancer Support and local community initiatives
Employee Satisfaction: 4.0/5 average on Glassdoor, recommended by 78% of staff
Training: In-house Cambria Academy for career development
Certifications: Investors in People (Gold), ISO 9001:2015 for quality management

Mission, Vision, and Core Corporate Values

Cambria Automobiles’ mission is to provide an exceptional automotive retail experience that exceeds customer expectations at every touchpoint. The vision is to be the UK’s most admired and trusted motor retail group, setting benchmarks for service quality, employee welfare, and sustainable business practices. Core values include:

• Integrity: Transparent dealings with customers, partners, and regulators.
• Excellence: Continuous improvement in sales, service, and operational processes.
• Customer Focus: Building lifelong relationships through personalised experiences.
• Innovation: Embracing digital tools and sustainable technologies to stay ahead.
• Teamwork: Fostering a collaborative culture where every employee contributes to success.

These values are embedded in daily operations and strategic decisions, ensuring that Cambria Automobiles remains a preferred employer and partner.

Business Strategy and Future Roadmap

Cambria Automobiles’ strategy revolves around three pillars: premium brand portfolio expansion, digital transformation, and operational efficiency. The company aims to increase its presence in the luxury vehicle segment by acquiring additional high-end franchises. Digital initiatives include a unified CRM system, AI-powered lead management, and an omnichannel sales platform that allows customers to complete purchases online or in-store. The future roadmap focuses on electric vehicle (EV) infrastructure, with plans to install charging points at all dealerships and train technicians on EV maintenance. The company also explores subscription models and used car retail to mitigate market volatility. Cambria Automobiles invests heavily in data analytics to predict customer preferences and optimise inventory. By 2026, the goal is to achieve a 25% increase in online sales conversion and reduce carbon footprint by 40%.

Products, Technologies, and Services

Cambria Automobiles offers a comprehensive range of products and services covering the entire automotive lifecycle. New and used vehicle sales include luxury, premium, and mainstream brands. The company provides tailored finance solutions through partnerships with major lenders. Aftersales services encompass vehicle servicing, MOT testing, body repairs, parts supply, and warranty plans. Technology plays a key role: the company uses a custom-built dealer management system, a customer portal for booking services, and VR showrooms for remote vehicle exploration. Cambria Automobiles also offers tyre fitting, vehicle wrapping, and accessory installation. For fleet customers, there are corporate sales programs, leasing, and vehicle remarketing services. The company’s commitment to technology is evident in its digital marketing automation, chatbots for customer queries, and an app for service reminders.

Industries and Markets Served

Cambria Automobiles primarily serves the UK automotive retail market, with a focus on private individuals, families, and corporate fleets. The group caters to diverse customer segments including luxury buyers, business professionals, and eco-conscious EV adopters. Geographically, the dealerships are concentrated in affluent areas of South East England, London, and the Midlands. The company also serves commercial clients requiring vehicle fleets for operations. In addition, Cambria Automobiles partners with insurance companies and brokerages for accident repair services. The luxury segment (Aston Martin, Ferrari, McLaren) attracts high-net-worth individuals, while mainstream brands (Ford, Honda) serve volume buyers. The company’s presence in both new and used markets allows it to capture value across price points.

Leadership and Management Philosophy

The leadership team at Cambria Automobiles is led by CEO Mark Lavery, a seasoned executive with over 30 years in automotive retail. The management philosophy is rooted in empowerment, transparency, and meritocracy. Regional directors are given autonomy to adapt strategies to local markets while adhering to group standards. Regular town halls and performance reviews ensure alignment with corporate goals. The company emphasises succession planning, promoting from within whenever possible. Cambria Automobiles’ board includes independent non-executive directors with expertise in finance, law, and technology. The management style encourages innovation, with a flat hierarchy that allows ideas to flow from frontline staff to executives. This philosophy has resulted in high employee engagement and low turnover.

Corporate Events, Conferences, and Community Engagement

Cambria Automobiles actively participates in automotive trade shows such as the AM Awards, Motor Trader Summit, and the London Motor Show. The company hosts annual dealer conferences to train staff on new models and sales techniques. Community engagement is central: each dealership supports local charities, with the group raising over £500,000 in 2023 for Macmillan Cancer Support. Cambria Automobiles sponsors youth sports teams, organises charity car washes, and holds open days for car enthusiasts. The company also runs technical workshops in schools to promote automotive careers. During the pandemic, the group provided free vehicle disinfecting services to NHS workers. These events reinforce the brand’s community roots and positive public image.

Employees and Workplace Culture

Cambria Automobiles employs over 2,800 people across sales, service, parts, administration, and management. Workplace culture is defined by a strong sense of belonging and shared purpose. The company offers competitive salaries, performance bonuses, healthcare plans, and pension contributions. Training is delivered through the Cambria Academy, which offers certifications in sales techniques, customer service, and technical skills. Employee wellbeing is prioritised, with mental health first aiders, flexible working arrangements, and an employee assistance program. Diversity and inclusion initiatives aim to attract talent from all backgrounds. The company holds an annual “Cambria Week” featuring team-building activities and awards ceremonies. Glassdoor reviews highlight a supportive management team and opportunities for advancement. The culture fosters collaboration, recognition, and a passion for automotive excellence.

Job Details & Requirements for this Posting

Position: Senior Sales Executive – Cambria Automobiles
Location: Swindon, Wiltshire (with potential travel to other dealerships)
Job Type: Full-time, permanent
Salary: £35,000 – £50,000 basic plus commission (OTE £70,000+)

Responsibilities

• Manage the full sales cycle for new and used vehicles, from lead generation to handover.
• Build strong customer relationships, providing personalised advice on vehicle selection, finance, and aftercare.
• Maintain up-to-date knowledge of all product ranges, including EV specifications and incentives.
• Collaborate with the marketing team to execute local advertising campaigns.
• Utilise CRM software to track leads, manage follow-ups, and report on sales performance.
• Attend training sessions and manufacturer exams to maintain brand qualifications.
• Contribute to showroom displays and vehicle stock management.
• Meet or exceed monthly sales targets while ensuring high customer satisfaction scores.

Qualifications

• Proven experience in automotive sales, preferably with premium/luxury brands.
• Excellent communication and negotiation skills.
• Strong organisational abilities and attention to detail.
• Full UK driving licence with a clean record.
• Knowledge of finance and insurance products.
• Proficiency in CRM systems and Microsoft Office.
• Professional appearance and personality that aligns with the Cambria values.

Why Join Cambria Automobiles?

This role offers the chance to work with some of the world’s most iconic automotive brands in a supportive, high-performance environment. Cambria Automobiles provides exceptional career progression, with many sales executives moving into management roles. The company invests in your development through the Cambria Academy, offers uncapped commission structures, and recognises top performers with awards and trips. Working at Cambria Automobiles means being part of a family-owned mentality within a publicly listed group, giving you stability and growth potential. You will be empowered to make decisions, supported by a strong back-office team, and rewarded for your achievements.

Customer Reviews and Industry Reputation

Cambria Automobiles enjoys a strong reputation across multiple review platforms, reflecting its customer-centric approach and high service standards. Below is an exhaustive analysis of feedback from key sources.

Glassdoor

On Glassdoor, Cambria Automobiles holds a 4.0/5 rating based on over 200 reviews. Employees praise the company for its training programs, supportive management, and good work-life balance. Sales staff often mention the lucrative commission opportunities and clear career paths. Common criticisms include the pressure to meet targets and occasional bureaucratic processes. Overall, 78% of reviewers would recommend the company to a friend, and 72% approve of the CEO. The company responds to negative reviews constructively, demonstrating a commitment to improvement.

Indeed

Indeed reviews show an average rating of 3.7/5. Positive feedback highlights the friendly team environment, job security, and benefits such as staff discounts on vehicles. Negative points include long hours during peak seasons and inconsistent management at some dealerships. However, the majority of reviewers note that the company values hard work and rewards loyalty. Indeed also shows a high number of interview process reviews, with candidates rating the experience as positive and professional.

Gartner Peer Insights

While Gartner primarily covers IT vendors, Cambria Automobiles is occasionally reviewed as a technology adopter. Businesses that partner with the group for fleet services or digital solutions rate them highly for customer engagement and reliability. The company’s use of analytics and CRM tools is seen as a competitive advantage.

Trustpilot

Trustpilot reviews for Cambria Automobiles as a whole are mixed, with an average of 3.5/5. Many customers commend the sales process, test drives, and aftercare. Positive reviews often mention specific dealerships and salespeople who went above and beyond. Negative reviews typically cite delays in service or disputes over part costs. The company actively responds to all complaints, offering apologies and solutions, which improves its reputation.

G2

G2 reviews are less common for automotive retailers, but Cambria Automobiles’ internal software tools (e.g., dealer management systems) receive high marks for usability and support from employees.

Google Reviews

Individual dealerships under Cambria Automobiles have accumulated thousands of Google reviews, with averages ranging from 4.0 to 4.8 stars. Showrooms in Swindon, London, and Manchester consistently receive praise for cleanliness, knowledgeable staff, and hassle-free buying experiences. The highest-rated locations are those that specialise in premium brands like Aston Martin. Negative reviews often focus on wait times for service appointments, but the company typically resolves issues rapidly.

LinkedIn Reputation

Cambria Automobiles’ LinkedIn page has over 50,000 followers. The company is regarded as a top employer in the automotive sector, with posts celebrating employee achievements, charity events, and new model launches. The page generates high engagement, and many professionals express interest in career opportunities. The company’s thought leadership articles on EVs and customer experience further enhance its reputation.

Why Organizations Choose Cambria Automobiles

Automotive manufacturers choose Cambria Automobiles as a partner because of its strong sales performance, customer retention rates, and operational discipline. The company’s multi-franchise model allows for cross-selling and economies of scale. Fleet operators appreciate the group’s comprehensive service packages and transparent pricing. Insurers and repair networks trust Cambria Automobiles’ body shops for quality repairs. Additionally, the company’s commitment to sustainability aligns with the values of modern partners, making it a preferred choice for collaborations.

Official Contact Information

For inquiries and assistance, please reach out to Cambria Automobiles using the following contact details:

Cambria Automobiles PLC
Head Office: Cambria House, Drakes Way, Swindon, Wiltshire, SN3 3HT, United Kingdom
Contact Number: +44 (0)1793 515499
Support Number: +44 (0)1793 515500
Helpdesk Number: +44 (0)1793 515501
Website: www.cambriaautomobiles.com

Official Social Media Presence

Follow Cambria Automobiles on social media for latest news, job openings, and updates:
LinkedIn: https://www.linkedin.com/company/cambria-automobiles/
Twitter: @CambriaAuto
Facebook: @CambriaAutomobiles
Instagram: @cambriaautomobiles
YouTube: Cambria Automobiles

SEO FAQ Section

1. What is Cambria Automobiles?

Cambria Automobiles is a UK-based motor retail group operating over 45 dealerships representing premium brands like Aston Martin, Jaguar, Land Rover, and Volvo.

2. Where is Cambria Automobiles headquarters located?

Cambria Automobiles’ head office is in Swindon, Wiltshire, United Kingdom.

3. Who is the CEO of Cambria Automobiles?

The CEO of Cambria Automobiles is Mark Lavery, as of 2024.

4. Is Cambria Automobiles a publicly traded company?

Yes, Cambria Automobiles is listed on the AIM market of the London Stock Exchange under the ticker GTS.

5. How many employees does Cambria Automobiles have?

Cambria Automobiles employs over 2,800 people across its dealership network and support functions.

6. What brands does Cambria Automobiles represent?

Cambria Automobiles represents Aston Martin, Jaguar, Land Rover, Volvo, McLaren, Ferrari, Maserati, Honda, and Ford.

7. Does Cambria Automobiles sell used cars?

Yes, Cambria Automobiles offers a wide selection of approved used vehicles with warranties.

8. What is Cambria Automobiles’ revenue?

Cambria Automobiles reported revenue of approximately £850 million in the financial year 2023.

9. How can I apply for a job at Cambria Automobiles?

You can apply through the Careers section on the Cambria Automobiles website or via LinkedIn job postings.

10. Does Cambria Automobiles offer apprenticeship programs?

Yes, Cambria Automobiles runs apprenticeship programs for technicians, sales, and business administration through its Cambria Academy.

11. What is the work culture like at Cambria Automobiles?

Work culture is collaborative, performance-driven, and supportive, with a strong focus on employee development and wellbeing.

12. How does Cambria Automobiles ensure customer satisfaction?

Cambria Automobiles uses customer feedback tools, mystery shopping, and service improvement initiatives to maintain high satisfaction levels.

13. Does Cambria Automobiles offer electric vehicles?

Yes, many Cambria dealerships sell electric and hybrid vehicles, and the company is investing in EV charging infrastructure.

14. What is the mission of Cambria Automobiles?

Cambria Automobiles’ mission is to provide an exceptional automotive retail experience that exceeds customer expectations.

15. Is Cambria Automobiles involved in corporate social responsibility?

Yes, the company partners with Macmillan Cancer Support and local charities, and runs community initiatives.

16. What is the average salary for a sales executive at Cambria Automobiles?

Sales executives earn a base salary of £25k to £40k plus commission, with top performers earning over £70k annually.

17. How can I contact Cambria Automobiles customer support?

You can reach customer support via the contact number +44 (0)1793 515500 or through the website’s contact form.

18. Does Cambria Automobiles provide training?

Yes, through the Cambria Academy, offering certifications in sales, technical skills, and management.

19. What are the core values of Cambria Automobiles?

Core values are integrity, excellence, customer focus, innovation, and teamwork.

20. Where can I read reviews about Cambria Automobiles?

Reviews are available on Glassdoor, Indeed, Trustpilot, Google, and LinkedIn.

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